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Core Values


Fueled by Reputation, Motivated by Innovation

Our core values work together to create a steadfast foundation in an ever-shifting world.




Positive Outlook

Servant Leadership


Values that Guide a Leader

Be able to do whatever you ask of anyone else.

Understand where limitation ends.

Know where opportunity begins.

Be transparent in your intentions.

Inspire trust through honesty.

Bring levity with humor.

Mike Schmidt - CEO

"Our culture is all about initiative, honesty, loyalty, collaboration, positive outlook and servant leadership. These core values are the fabric of the exceptional people that have dedicated themselves to performance and ethics at the Schmidt Family of Companies and I am incredibly proud to be a part of their team. Good people want to be around good people and I believe our team is a testament to the fine people who have been a part of our past."

Tom Gray - COO

"Schmidt Family of Companies consumer reach, brand recognition, innovation and credibility allow for a better consumer experience and greater opportunities for our agents. Home is the true American dream and we continue to strive to create an exceptional experience when buying or selling through competent, ethical and dedicated agents. Providing value and servicing the needs of our agents and clients is always top of mind in everything we do."

Steve Bell - President & CFO

"Schmidt Family of Companies strives to deliver sustainable value to all of our agents. However; value comes in many forms because every agent sees their business and career goals through a different lens. Whether it’s in the form of marketing services, technical tools, back office support, training & mentoring, or a clear and steady business model that has stood the test of time; our combination of culture and scale allows us to deliver value in ways most in the industry simply cannot."



At Coldwell Banker Schmidt Family of Companies, you have a team of support staff behind you every step of the way. We provide unparalleled resources in technology, lead generation, relocation/referrals, and personalized marketing to help our agents reach their personal goals in an environment that is geared towards success.

World Class Support is our specialty

  • Vice President of Marketing
  • Luxury Specialists
  • Digital Media & Technologies Specialist
  • In-House Graphic Designers
  • Marketing Specialists
  • Sales Managers
  • Agent Service Coordinators
  • Regional Service Coordinators
  • In-House Attorney
  • Human Resource Department
  • Accounting Department
  • Commercial Division
  • Relocation Services
  • Referral Coordinators
  • Property Management Specialists
  • Mortgage & Title Services and MORE!

Global Luxury

"My decision was clear to make a change after a very short time but I didn’t make the change to Coldwell Banker Schmidt Family of Companies until 2016. I needed to join a brokerage firm that had the same goals and vision that I did for my business. I wanted to do more to develop my skill set and build a bigger business. And as a result of their outstanding marketing team, sales training and most importantly - Broker support - my business and my market presence has more than doubled. The Global Luxury Brand and the Luxury certification training has made such a positive impact on my business. The support staff is amazing and to have a marketing team that handles my branding and marketing so that I can focus on listing and selling was another key reason why I made the change. I am so grateful to Ken and Mike Schmidt for taking a chance on me and for helping me grow into the best version of myself."

Molly Buttleman, REALTOR ®

Doubled her business to $20M in her 1st year with Coldwell Banker Schmidt Family of Companies

Our Schmidt Family Story


Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now led by his grandson and great-grandson. H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.

Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today, Ken Schmidt is the CEO of the firm, Mike Schmidt is President, Tom Gray is the COO, and Steve Bell is CFO. The firm joined Coldwell Banker Corporation as a franchisee in 1983. Schmidt Family of Companies is now a fifth generation real estate firm and is one of the largest and most successful real estate affiliates in the country.

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